Paperboy Tokyo and New Balance Team up for Limited-Time "Custom Uniform Service" Capsule

SummaryParis-based café paperboy is joining forces with New Balance for a unique collaborative projectThe limited-time "Custom Uniform Service" event allows participants to customize collaborative topsThe exclusive activation is scheduled to run for just two days in July 2026New Balance has officially joined forces with Paris-based culinary lifestyle Paperboy to launch a unique apparel experience dubbed the "Custom Uniform Service" at their newly opened Paperboy Tokyo cafe. The ...